Marketing IT Products and Services

The marketing of technology is unique, and the marketing of software to external customers requires that IT managers and developers understand their distinct roles as marketers. In helping these professionals develop successful marketing approaches, this book covers strategic planning, targeted markets, market research, competitive analysis, and market and product strategy development. The book also provides succinct advice on developing and managing products, crafting a distribution and sales strategy, adjusting to the nuances of global markets, developing a marketing budget, and pricing. A CD-ROM with time-saving templates and other supplemental material is included.