Marketing Issues In Pacific Area Tourism
- Editore:
Taylor & Francis Inc
- EAN:
9780789003102
- ISBN:
0789003104
- Pagine:
- 128
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing Issues In Pacific Area Tourism
Exposes western researchers to the complexities of tourism marketing issues in the Pacific region by stressing the importance of understanding the heterogeneous nature of Asian culture when analysing tourist behaviour and motivation. Eight articles discuss outbound markets travellers from Taiwan, Japan.
Fuori catalogo - Non ordinabile
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