The Marketing Game!
- Editore:
Mcgraw-hill Education - Europe
- EAN:
9780072513806
- ISBN:
0072513802
- Pagine:
- 128
- Lingua:
- Inglese
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Descrizione The Marketing Game!
Presents a marketing strategy simulation that allows students the opportunity to apply their marketing knowledge. This book is applicable for various areas of Marketing and different levels because the game is based on several simulations with one integrated framework. It is based on realistic marketing and realistic marketing relationships.
Fuori catalogo - Non ordinabile
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