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Marketing for Scientists
How to Shine in Tough Times
- Editore:
Island Press
- EAN:
9781597269940
- ISBN:
1597269948
- Pagine:
- 248
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing for Scientists
Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.
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