Marketing: Creating And Delivering Value
- Editore:
Mcgraw-hill Education - Europe
- EAN:
9780074712290
- ISBN:
0074712292
- Pagine:
- 744
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing: Creating And Delivering Value
Driven by the creation of customer and shareholder value, this text evolved from the traditional 4 Ps but embraces shifts and trends in the industry. It includes case studies, questions and projects, links to industry, and an emphasis on ethics, relationship marketing, global marketing, and societal marketing.
Fuori catalogo - Non ordinabile
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