Marketing Communications

Marketing Communications, 5th edition, is an essential resource for Marketing and Business degree students, as well as postgraduates studying for their CIM qualification.

• The text links theory to practice without overwhelming the reader with references to theories and models
  
• It combines breadth of coverage with a student-friendly style, making it the most complete and accessible introduction to Marketing Communications on the market
• It is supported by a full range of online supplements, including PowerPoints, Instructor Manual, student learning objectives and MCQs
• The text is structured into 6-parts:

Parts 1 and 2 focus on what Marketing Communications is and how it worksParts 3 and 4 look at the practical management and tools of Marketing CommunicationsParts 5 and 6 cover the "special" and emerging relationships of Marketing Communications with the media and other "audiences"