Marketing Capabilities in New Technology Based Firms di Muhammad Shahid Qureshi edito da VDM Verlag
Alta reperibilità

Marketing Capabilities in New Technology Based Firms

Editore:

VDM Verlag

EAN:

9783639297768

ISBN:

3639297768

Pagine:
268
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Marketing Capabilities in New Technology Based Firms

The proper development of marketing skills and capabilities can help the entrepreneurial firms achieve competitive advantage. The book presents an integrative framework built on previous research and discusses the research carried out to tests the various antecedents and outcomes of marketing capabilities in German technology based entrepreneurial firms. Environmental turbulence, entrepreneurial orientation,market orientation and strategic orientation of the firm are tested as an antecedent to marketing capabilities of the firm. Firm performance is tested as an outcome of the marketing capabilities construct. This study highlights the necessity of firms to develop superior entrepreneurial and market orientation among the management team and also to invest on enhancing marketing capabilities as a way of achieving high levels of firm performance.

Spedizione gratuita
€ 81.36
o 3 rate da € 27.12 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Marketing Capabilities in New Technology Based Firms
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti