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Marketing the e-Business
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge eBusiness
- EAN:
9780415965002
- ISBN:
0415965004
- Pagine:
- 348
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Marketing the e-Business
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
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