Alta reperibilità
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
- Editore:
Taylor & Francis Ltd
- EAN:
9780415208598
- ISBN:
0415208599
- Pagine:
- 240
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Marketing and Social Construction
Marketing is at the center of the boom in business education. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. It draws on a wide range of up-to-date European and North American case studies.
Disponibile in 10-12 giorni
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti