Alta reperibilità
Marketing and the Quality-Of-Life Interface
- Editore:
Quorum Books
- EAN:
9780899301242
- ISBN:
089930124X
- Pagine:
- 368
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Marketing and the Quality-Of-Life Interface
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. "Choice" This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
o 3 rate da € 38.69 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
