Marketing: An Introduction, Global Edition
- Editore:
Pearson
- EAN:
9781292294865
- ISBN:
1292294868
- Pagine:
- 676
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Marketing: An Introduction, Global Edition
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Fuori catalogo - Non ordinabile
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