Marketing Across Cultures in Asia
A Practical Guide
- Editore:
Copenhagen Business School Press
- EAN:
9788763000949
- ISBN:
8763000946
- Pagine:
- 220
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Marketing Across Cultures in Asia
A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships.
Fuori catalogo - Non ordinabile
€ 22.00
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti