Market Opportunity Analysis
Text And Cases
- Editore:
Routledge
- EAN:
9780789024190
- ISBN:
0789024195
- Pagine:
- 276
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Market Opportunity Analysis
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
Fuori catalogo - Non ordinabile
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