Market-based Management
Strategies For Growing Customer Value And Profitability
- Editore:
Pearson Education
- EAN:
9780131064850
- ISBN:
0131064851
- Pagine:
- 424
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Market-based Management
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
Fuori catalogo - Non ordinabile
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