Manufacturing Indianness di Ishita Sinha Roy edito da Peter Lang
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Manufacturing Indianness

Nation-Branding and Postcolonial Identity

Editore:

Peter Lang

EAN:

9781433113963

ISBN:

1433113961

Pagine:
546
Formato:
Hardback
Lingua:
Inglese
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Descrizione Manufacturing Indianness

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.

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