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Managing Services
- Editore:
Cambridge University Press
- EAN:
9780521606516
- ISBN:
0521606519
- Pagine:
- 378
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Managing Services
This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises.
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