Managerial Economics

This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor.Written for managers rather than economistsNew coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and moreUses mathematics only where necessaryExtensive online resources are available at http: //www.comp.nus.edu.sg/ ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor's Manual, and answers to discussion questionsA wiki site at http: //manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors