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Management In The Era Of Big Data
Issues And Challenges
- Editore:
Taylor & Francis Ltd
- Collana:
- Data Analytics Applications
- EAN:
9780367895570
- ISBN:
0367895579
- Pagine:
- 224
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Management In The Era Of Big Data
This book presents and discusses the main challenges posed by big data and analytics in a manner relevant to both practitioners and scholars. The first part of the book describes the growing relevance of big data and analytics in gaining competitive advantage. The second part presents case studies emphasizing application.
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