Management Between Strategy And Finance di Burkhard Schwenker, Klaus Spremann edito da Springer-verlag Berlin And Heidelberg Gmbh & Co. Kg
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Management Between Strategy And Finance

The Four Seasons Of Business

EAN:

9783540852742

ISBN:

3540852743

Pagine:
325
Formato:
Hardback
Lingua:
Tedesco
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Descrizione Management Between Strategy And Finance

Companies' decision-making and planning systems find themselves in a constant tug of war between strategic and financial considerations. The authors analyze these two opposing currents in business thinking, dissecting their differences and identifying their best practices. They also develop an approach that reconciles the two conflicting schools of thought - without watering down their differences. Schwenker und Spremann argue that both strategic and financial perspectives can serve as a compass in management's decision-making processes: Which perspective to choose depends on the phase of business. The authors distinguish four phases in the company lifecycle - phases in which the business must find the proper position, develop, grow and, ultimately, earn. In the first two phases, strategic considerations should take priority; in the latter two phases, financial considerations rule the day.

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