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Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
- Editore:
IGI Global
- EAN:
9781799872665
- ISBN:
1799872661
- Pagine:
- 315
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Management And Marketing For Improved Competitiveness And Performance In The Healthcare Sector
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience"--
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