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Management and Creativity
From Creative Industries to Creative Management
- Editore:
John Wiley & Sons
- EAN:
9781405119955
- ISBN:
1405119950
- Pagine:
- 216
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Management and Creativity
In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between 'creatives' and 'suits'. Creativity, he suggests, is not just about spontaneous discovery and inspiration, it is also a self-conscious, deliberately managed process. Similarly, management is not only shaped by rational processes, it also involves insight, intuition, creativity and risk.
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