Making Strategy Happen di Arnold S. Judson edito da Blackwell Publishers
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Making Strategy Happen

Transforming Plans Into Reality. Second Edition

EAN:

9781557867216

ISBN:

1557867216

Pagine:
304
Formato:
Paperback
Lingua:
Inglese
Acquistabile con la

Descrizione Making Strategy Happen

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

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