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Macro-Social Marketing Insights
Systems Thinking for Wicked Problems
- Editore:
Taylor & Francis Ltd
- EAN:
9781138322080
- ISBN:
1138322083
- Pagine:
- 264
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Macro-Social Marketing Insights
This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and implementing macro-level change are presented.
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