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Luxury And Fashion Marketing
The Global Perspective
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781138576438
- ISBN:
1138576433
- Pagine:
- 128
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Luxury And Fashion Marketing
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
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