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Low-Income Consumers as a Source of Innovation
Insights From Idea Competitions In Brazilian Low-income Communities
- Editore:
Gabler, Betriebswirt.-Vlg
- EAN:
9783658089290
- ISBN:
3658089296
- Pagine:
- 364
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Low-Income Consumers as a Source of Innovation
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
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