LOIS Logos
How To Brand With Big Idea Logos
- Editore:
BIS Publishers B.V.
- EAN:
9789063693992
- ISBN:
9063693990
- Pagine:
- 204
- Formato:
- Paperback
- Lingua:
- Inglese
Descrizione LOIS Logos
George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with George Lois's comments on why they are so good. George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a built-in, conceptual, "catchy" brand name, can visually impart information in a nanosecond, delivering a specific ethos with a penetrating promise of power that immediately sears a product's virtues into a viewers' brain-and has the potential of bringing instantaneous success.