Levi Roots' Reggae Reggae Cookbook

After winning over the business mind of TV's "Dragon's Den" with little more than a song and a smile, entrepreneur Levi Roots has sold more than a million bottles of his delicious Reggae Reggae Sauce. Now he presents his very own cookbook, which contains over 80 simple and exciting recipes with vital Caribbean flavours. The is a serial planned with a national broadsheet, and there will be TV appearances on shows such as "Saturday Kitchen" and "Loose Women". There will also be a viral internet campaign capitalising on Levi's fanbase and online presence on YouTube and Facebook. Levi is also an acclaimed musician, with a new album out this year.