Leveraging Mobile Media di Valerie Feldmann edito da Physica Verlag
Alta reperibilità

Leveraging Mobile Media

Cross-Media Strategy and Innovation Policy for Mobile Media Communication

EAN:

9783790815757

ISBN:

3790815756

Pagine:
280
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Leveraging Mobile Media

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Spedizione gratuita
€ 142.30€ 149.79
Risparmi:€ 7.49(5%)
o 3 rate da € 47.43 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Leveraging Mobile Media
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti