Alta reperibilità
Leveraging Brands in Sport Business
- Editore:
Taylor & Francis Ltd
- EAN:
9780415534840
- ISBN:
0415534844
- Pagine:
- 250
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Leveraging Brands in Sport Business
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as `real-world¿ applied cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
o 3 rate da € 49.81 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
