Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
- Editore:
HARPERCOLLINS LEADERSHIP
- EAN:
9780814420300
- ISBN:
0814420303
- Pagine:
- 280
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
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