Law and Creativity in the Age of the Entertainment Franchise
- Editore:
Cambridge University Press
- Collana:
- Cambridge Intellectual Propert
- EAN:
9781107039896
- ISBN:
1107039894
- Pagine:
- 255
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Law and Creativity in the Age of the Entertainment Franchise
Much of the value in the entertainment industry today lies in franchises – fictional universes, entertainment concepts, reinventions of cultural traditions and celebrity – that create an ongoing marketplace presence. This book explores how artists, owners and entrepreneurs stretch IP laws to commercialise 'creativity', and the impact of these developments.
Fuori catalogo - Non ordinabile
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