Launch (Expanded & Updated Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

"Jeff Walker's Launch has been called "the most important book ever written on online marketing" (Brendon Burchard). It"s been described as practically" a license to print money" (Michael Hyatt). When it first hit the shelves in 2014, it quickly become the road map for every entrepreneur who wanted to successfully sell a product or service online. Now, in Launch 2.0, Jeff brings his definitive guide up to date with the latest developments and hot topics in the rapidly changing world of online marketing, reflecting both the ways the landscape has shifted and the ways his own teaching has evolved. The core of the book is Jeff's signature Product Launch Formula, which breaks down every step in the process of launching a product or business-no matter how humble the budget. Readers will find: Guidance for everything from a Seed Launch, which starts completely from scratch, to mega JV Launches that can bring in millions of dollars in a matter of days. New chapters offering fresh insight into live launches, paid traffic, social media, and more. New case studies from clients Jeff has coached to success in the past five years, many of them household names. Practical examples and incredible inspiration"--