Jugenheimer, D: Advertising and Public Relations Research
- Editore:
Taylor & Francis Ltd
- EAN:
9780765636065
- ISBN:
0765636069
- Pagine:
- 384
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Jugenheimer, D: Advertising and Public Relations Research
Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti
