Islamic Marketing And Branding
Theory And Practice
- Editore:
Taylor & Francis Ltd
- EAN:
9780367593674
- ISBN:
036759367X
- Pagine:
- 246
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Islamic Marketing And Branding
This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew
Fuori catalogo - Non ordinabile
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