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ISE Services Marketing: Integrating Customer Focus Across The Firm
- Editore:
McGraw-Hill Education
- EAN:
9781266287152
- ISBN:
1266287159
- Pagine:
- 560
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione ISE Services Marketing: Integrating Customer Focus Across The Firm
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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