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ISE Marketing: The Core
- Editore:
McGraw-Hill Education
- EAN:
9781264832903
- ISBN:
1264832907
- Pagine:
- 624
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione ISE Marketing: The Core
Marketing: The Core, 9th Edition, is a briefer, 18-chapter version of Marketing, 15th Edition, the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology.
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