ISE M: Advertising di William Arens, Michael Weigold edito da McGraw-Hill Education
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ISE M: Advertising

EAN:

9781260598223

ISBN:

1260598225

Pagine:
482
Formato:
Paperback
Lingua:
Inglese
Acquistabile con la

Descrizione ISE M: Advertising

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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