The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy di Enrico Trevisan edito da ROUTLEDGE
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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Applying Behavioural Economics to Your Business Strategy

Editore:

ROUTLEDGE

EAN:

9781138274112

ISBN:

1138274119

Pagine:
156
Formato:
Paperback
Lingua:
Inglese
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Descrizione The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Behavioural economics shows organizations how to understand the motivation that drives their customers. It offers perspectives for engaging with customers whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

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