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International marketing in times of sustainability and digitalization
- Editore:
Gruyter, Walter de GmbH
- EAN:
9783110772227
- ISBN:
3110772221
- Pagine:
- 275
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione International marketing in times of sustainability and digitalization
Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago.
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