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International Marketing Research
Opportunities and Challenges in the 21st Century
- Editore:
Emerald Group Publishing Limited
- EAN:
9780762313693
- ISBN:
0762313692
- Pagine:
- 424
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione International Marketing Research
Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
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