International Marketing
- Editore:
McGraw-Hill Education
- EAN:
9780077115852
- ISBN:
0077115856
- Pagine:
- 400
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione International Marketing
International Marketing takes a thematic approach to marketing in the 21st century. While academically rigorous, this comprehensive text provides students with plenty of opportunities to apply and evaluate models, 'think outside the box' and engage in debate which will help them develop the skills and knowledge they need for the world of business.
Fuori catalogo - Non ordinabile
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