International Marketing

Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Ocean University of China, course: International Marketing, language: English, abstract: In the modern time of globalisation, companies mostly communicate and work across cultures. Especially China with its fast economic development has attracted the attention of the international business community. New businesses in China as well as the number of business people working there are increasing rapidly. Nevertheless, to understand how to do business effectively with the Chinese it is essential to be well prepared and to understand cultural background of negotiations. In this essay, I am going to present some issues of the cross-cultural management in China on the Catering industry example by using Geert Hofstede analysis of culture¿s dimensions.