International business

Seminar paper from the year 2011 in the subject Business economics - General, grade: A, University of Portsmouth, language: English, abstract: The selection of the product/service to a foreign country Fresh juice has over the years been a vital commodity to many people. Fresh juice serves numerous purposes including reducing asthma, arthritis, diabetes, digestion, high blood pressure and hay fever among others. Thus, it is a vital commodity with a large market that ranges from the old, children and those who exercise in the gym. Therefore, after a thorough research and consultation with nutritionist, Kim Lee felt it was necessary to introduce the juice so as to help people reduce health risks. In addition, it not only creates employment for people but generates millions of profit to the owners. The business proved lucrative early in its initial stages when it attracted a vast number of buyers. The packaging is quite attractive and it portable which has made it possible for those without time to sit down and drink carries it with them. For several years, the company Fruity Fresh Juice had few stores alongside the roads which did not have an adequate supply of juice. This meant that it was challenging to maintain consumers because the company did not have an adequate supply of the commodity they required most. Therefore, this gave birth to the plant and distribution channels so as to serve the whole area of California (Riad 2006). They were using small sized fruit blenders' that made 10 glasses of juice at a time. This meant that for the company to have a continuous flow of juices, larger plants were essential in order to fulfill the requirements of their consumers.....This paper will discuss the effects of the internal environment to the business, external environment, and the entry modes used by the company to start operations in Morocco. In addition, the paper will also analyze international functions and the cost and benefits of establishing the Fruity Fresh Juice Company.