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International Assignments And Culture
Exploring Success And The Influence Of Culture In International Assignments For PR Practitioners
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659593741
- ISBN:
3659593745
- Pagine:
- 192
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione International Assignments And Culture
Exploring success and the influence of culture in international assignments for pr practitioners. This study is designed to develop an understanding of what influences the degree of success of public relations professionals in international assignments. It explores the degree of success in international assignments of public relations professionals in South Africa and the United States and determines the influence of any correlations to organizational and national culture.
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