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Internal Marketing: Directions for Management
Directions for Management
- Editore:
Taylor & Francis Ltd
- EAN:
9780415213172
- ISBN:
0415213177
- Pagine:
- 332
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Internal Marketing: Directions for Management
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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