Intercultural Marketing and Communication di Maia Ozdemir edito da SPS
Alta reperibilità

Intercultural Marketing and Communication

An Implementation on Housing in Turkey, Czech Republic and Russia

Editore:

SPS

EAN:

9783639769036

ISBN:

3639769031

Pagine:
216
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Intercultural Marketing and Communication

We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural changes aspects of the human life. This book will be interesting either for business or academic professionals working in marketing generally and in construction marketing particularly or for everybody willing to understand unconscious cultural influences in everyday life.

Spedizione gratuita
€ 91.66
o 3 rate da € 30.55 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Intercultural Marketing and Communication
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti