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Integrated Marketing Communications In Football
- Editore:
Taylor & Francis Ltd
- Collana:
- Critical Research In Football
- EAN:
9780367690571
- ISBN:
0367690578
- Pagine:
- 176
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Integrated Marketing Communications In Football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.
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