Integrated Business Communication

This is an excellent introduction to the area of Integrated Business Communication. The text provides a solid platform for those students engaged in studying professional business communication. The text is accessible with issues and concepts anchored with effective contemporary examples and case studies, supported with well integrated theories and models. The authors have defined and explored the area of 'integrated communication' and its importance to effective business practice, an area of some focus within business strategy today. Gary Lunt, Programme Leader for the BA (Hons) Communication, Advertising & PR, School of Creative Industries, Napier University. Integrated Business Communication in a Global Marketplace stresses an interdisciplinary approach to communication through collaborative learning strategies. The book presents current theory as well as practical examples and explanations of various business communication. Underlying the discourse is the belief that communication is fundamental to effective decision-making, team-building and leadership. This user-friendly book covers communication concepts and issues from marketing, management, public relations, promotions and organisational communications. It introduces new media and social media, framing, diffusion of innovation, cultural differences and precision listening among others. Through interviews, case studies, real-world business communication examples, research studies and interactive class exercises, students are exposed to effective business communication practices. Integrated Business Communication in the Global Marketplace helps students to understand the role effective communication will play in their future business success. This book is essential reading for students studying business communication. The website wileyeurope.com/college/stuart, includes an online glossary of key terms, samples of business correspondence, and communication examples for students. It also contains PowerPoint slides, essay questions, additional case studies and a test bank with questions and answers for lecturers.