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Integrated Advertising, Promotion, And Marketing
Communicating In A Digital World
- Editore:
Taylor & Francis Ltd
- EAN:
9781032603100
- ISBN:
1032603100
- Pagine:
- 350
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Integrated Advertising, Promotion, And Marketing
This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.
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