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Instructor's Manual For Strategic Marketing Cases In Emerging Markets
A Companion Volume
- EAN:
9783319526966
- ISBN:
3319526960
- Pagine:
- 90
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Instructor's Manual For Strategic Marketing Cases In Emerging Markets
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
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